Having spent over 25 years advising CEOs, business owners and professionals on optimising their lives, Alf Priestley is now known as the "Ideal Life and Business Integrator".

He is an award-winning speaker and has addressed audiences as large as 1000 people on 4 continents.

Some of his clients include The Executive Connection (TEC), The CEO Institute, The CEO Circle, Young Presidents Organisation (YPO), Entrepreneur Organisation (EO), Commonwealth Bank, and many professional industry associations.

In his interactive workshops, Alf draws on this experience to share insights, tricks and traps to help leaders deal with the myriad of challenges they will face in living a rich, full, meaningful and sustainable life, whilst safeguarding their wealth and legacy.

Alf realised several years ago that often the most valuable asset in his client’s portfolio was their business.  After many years of research, he discovered an evidence-based methodology that systematically increases the value of privately owned businesses.  This value-building methodology combined with the very best learning techniques for teaching financial intelligence to business leaders and managers, has reinvented the role of the CFO (Chief Financial Officer).